Posted by paulrivas on:
To a Mexican who knows no English, this beer-sponsored sign in downtown Goleta would read, "Special - the brand of leche called Milk - 2 gallons for $4.99". To a bilingual person, it's just a special on milk. Either way, if you speak Spanish, you're buying this leche.
If you don't speak any Spanish, you're probably not in downtown Goleta. But if you're there anyway looking for milk and the word MILK catches your eye, the sign would read, "Especial - the brand of milk called Leche - 2 gallons times $4.99". Of course this doesn't make total sense, but if it's a milk emergency then this Leche stuff certainly warrants further investigation.
Two weeks ago, Santa Barbara Man About Goleta found evidence of American-born Spanish-speakers going after the Mexican dollar in downtown Goleta. This beer sign for milk appears to be an example of a bilingual business owner going after both the Spanish-speaking and English-speaking dollars! That's twice as many dollars!!
Rivas Cultural Services thinks this is awfully crafty, and redolent of the Chapulín Colorado rubbing his hands saying, "¡No contaron con mi astucia!"