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City Council Responds to Target - Airport Not Suitable

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SANTA BARBARA, CA – 7/16/2010 -This week, the Santa Barbara City Council met in closed session to consider a possible long-term lease with Target Corporation at a 15 acre property near the Santa Barbara Airport.  The City Council expressed appreciation for Target’s interest in developing a retail location in Santa Barbara but determined that the Airport site was not a suitable location for a Target store. 

The retail operation was not considered the best fit for the light industrial site due to traffic impacts on neighboring City of Goleta and other issues.  While the Airport site was ruled out, the Council indicated their interest in helping Target find a more appropriate location in Santa Barbara.  The Council sees Target as a quality retail operation that would benefit Santa Barbara.  

Since 2004, Target Corporation has searched for a South Coast site to develop a retail store and submitted several proposals to the City of Santa Barbara to lease the Airport site.  The 15 acre site is located at 6100 Hollister Avenue, bounded by Hollister Avenue, Frederick Lopez Road, Francis Botello Road, and David Love Place.  The City Council has considered Target proposals on three occasions since 2004 and each time found the site unsuitable for retail development. 

The City of Santa Barbara says it looks forward to working with Target to find an appropriate store location. 

Editors Note: the image above is a digital illustration. 



Rachel says:

I think the airport area is a totally a suitable location.

2010-07-17 09:02:32 -0700

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