Posted by lemonjelly on:
I love Saturday mornings in Santa Barbara. This is the time I have a wander at the downtown farmers market, picking up my fruit and veg for the week. Then I hit up C'est Cheese and Our Daily Bread for additional foodstuffs.
I'm not the only one that does this, obviously. Just look at all these people buying cheese on a Saturday midday. And not only that, just look at all these reusable bags they're carrying, full of market produce. That pleases me to no end.
Btw, why do you think C'est Cheese is still in business when The Cheese Shop in Paseo Nuevo closed? My theory is because of synergy and local engagement. The Cheese Shop was certainly in a high foot traffic area, but its business would then depend more on tourists than locals. And how many tourists want to plonk down a one time tidy sum on perishables like cheese? I'll say: not as many as loyal residents would on a recurring basis.
The owners of C'est Cheese live here and are engaged in the community. I've run into them at local restaurants and shows. They fit right in and are super friendly.
C'est Cheese also has newsletters and tasting events that *actually take place in Santa Barbara*. It sounds moot to say that, but The Cheese Shop in Paseo Nuevo advertised events that didn't take place in Santa Barbara, but at their flagship store, in Carmel! As opposite of local engagement as one can get, but it might explain why the Carmel shop is still in business.