Posted by lemonjelly on:
At the reception of Patricia Selbert's latest work, The House of Six Doors, not only was there endless good food and a reading of passages from the book, but the cover was designed with a "digital watermark." That meant a scan of the cover taken by a smartphone would open up an interactive multimedia experience related to the book.
The digital watermark has been more popular for use in advertising, appearing in newspapers or magazines. This is apparently the first use of it embedded in the cover of a book.
It used a technology from clic2c.com, the concept sounded quite fascinating, like taking QR codes one step further. However, the UX nitpicker in me found the process of first acquiring the clic2c app was cumbersome. And once installed, the application couldn't actually detect the digital watermark. So, the execution of the technology failed tonight. Quelle bummer. Maybe we needed better light?
Overall, though, a good evening. It was a full house in the Faulkner Gallery, standing room only. There were photos of Curacao, nibbles reminiscent of Curacao cuisines, live acoustic guitar from the author's young son, and passages of the book read by Selbert herself.